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Paydirt™
Tex Kelly Productions
Strike first. Win the job.
Every lead is gold. Paydirt is how you strike it.
Paydirt is the miner's word for dirt that pays, the layer with the gold in it. For your business, that gold is your leads: every call, every form, every customer ready to hire you. Paydirt catches them in seconds, texts them back, books the job, and keeps working them until they pay. Built and run for the trades by Tex Kelly Productions.
Why speed wins
The first to answer usually gets the job.
Across 70 million calls to home-service businesses, barely half got answered by a person. The rest heard a voicemail and called the next name on the list. Paydirt answers in seconds, so you're first, every time.
21×
More likely to qualify a lead when you answer within 5 minutes instead of 30.
Dr. James Oldroyd (MIT), Lead Response Management Study for InsideSales.com
42 hrs
How long the average business takes to answer a new lead. Nearly a quarter never reply at all.
Harvard Business Review, audit of 2,241 companies
24%
Share of inbound calls the average small trade shop actually books. It gets worse after 6 p.m.
ServiceTitan data, 3,000+ trade businesses
<3%
Callers who leave a message when they hit voicemail. The rest are gone.
Invoca, 70M+ home-services calls
55%
Homeowners who expect a reply within the hour. Nearly 3 in 10 expect it immediately.
Jobber Home Service Trends Report, 2026
You don't need more leads. You need to stop losing the ones you already paid for.
Plans
Simple pricing. No contracts.
Pick the level of help you want. Step up or down anytime.
The Paydirt Foundation
You work the leads · with automation
$297 /mo
- Done-for-you lead page that feeds your pipeline
- Instant text-back and missed-call catch, 24/7
- Pipeline, schedule, reviews, and real results numbers
- Your own local business line
Most popular
Foundation + AI Receptionist
The AI works the leads
$697 /mo
- Everything in Foundation
- AI answers your texts and calls on its own
- Qualifies the lead and books the job on your calendar, 24/7
- Trained on your services, prices, and voice
Growth Partner
We run the whole thing
Custom
- Everything in the AI plan
- A high-end custom website built for your business
- Ads, content, and marketing run by a real person
- For companies ready to scale
Month to month. No contracts. Cancel anytime. Annual plans get 2 months free. Full pricing →
Questions? Book a callLead capture, answered
The work comes in. Don't let it slip out.
Paydirt catches every lead the second it lands, texts them back before they cool off, answers the calls you can't, and books the job. It is the front desk that never clocks out, built for local service businesses and run for you.
The strike
You do the work. We make sure it pays.
The lead that would have gone to voicemail, caught and answered before it cools off. The job that would have slipped away, booked. That is where the name comes from.
Meet your AI employee
Don't take our word for it. Hear it.
Book a live demo with Tex on Zoom. He'll show you the AI answering calls, texting leads back, and booking jobs on a real line. Pick a time below and you're on his calendar.
FREE · 30 MINUTES · ON ZOOM
You're on the calendar. Tex will send the Zoom link before your time.
Why Paydirt
Not another dashboard you have to run.
Most platforms hand you a pile of tools and a login, then leave you to figure it out. Paydirt is built around the work, not the software.
The big DIY platforms
A blank system you set up and babysit
Automations you wire together yourself
Generic software made for everyone
Per-seat fees and a monthly tool tax before you see a lead
Paydirt
Set up for your trade and run for you
An AI that texts, answers the phone, and books the job in your voice
Made for contractors, shops, and local crews
One plan. We earn it by booking you more work
How it works
Every lead, from the first call to the next job.
One system runs the whole path. It catches the lead, answers in your voice, books the job, and keeps them coming back, so you can stay out on the work.
01
Catch it
Every call, form, and message lands in one place the second it comes in, including the leads from your own Paydirt lead page.
02
Answer it
Texted back in seconds, and the phone answered in your voice. The AI receptionist qualifies the lead before they ring the next guy on the list.
03
Book it
The job drops straight onto your calendar, with no double-booking.
04
Win them back
Happy customers get asked for a Google review at the right moment, and steady follow-up keeps them coming back and sending referrals.
A day on the job
How a missed call becomes a booked job.
Same tradesman, same day. The only thing that changed is that nothing slipped away.
Five rings you never hear
You are on a job with the mower running. The calls pile up on the seat and roll to voicemail.
Texted back in seconds
Paydirt catches every one, answers in your voice, and books the job while you keep working.
A calendar that fills itself
Two trucks, a crew, and work booked out. You never changed how you work. You just stopped losing the calls.
Getting started
Live by the end of the week.
Step 1
Stake your claim
We learn your business, your services, and how you talk to customers.
Step 2
We wire it up
Your site, your phone, and your calendar all connect to one system.
Step 3
The work rolls in
Leads get caught, answered, and booked while you are out on the job.
Straight answers
The questions everyone asks.
Do my customers know they're talking to an AI?
If they ask, it tells the truth. It answers in your business's voice, takes care of them fast, and hands anything it shouldn't handle to you. What we've found is customers care that somebody answered at 7pm on a Saturday, not what that somebody runs on. The honest comparison isn't the AI against you. It's the AI against your voicemail, and almost nobody leaves a voicemail anymore.
Do I keep my phone number?
Yes, three ways. Use a new local number we set up the day you start. Forward your current number here for the calls you can't answer, which takes about a minute from your phone. Or move your number in entirely so everything runs on the number your customers already know. We handle all three, and you can take your number with you if you ever leave.
Am I locked into a contract?
No. Month to month, cancel anytime. If we're not booking you work, we haven't earned the month.
How fast can I be live?
Calls and missed-call capture, the same week you sign up. Automated texting takes about a week longer while the phone carriers approve your business line. That approval is a spam-protection step every legitimate business goes through, and we file the paperwork for you.
Plans
Simple pricing. No contracts.
Pick the level of help you want. Step up or down anytime.
The Paydirt Foundation
You work the leads · with automation
$297 /mo
- Done-for-you lead page that feeds your pipeline
- Instant text-back and missed-call catch, 24/7
- Pipeline, schedule, reviews, and real results numbers
- Your own local business line
Most popular
Foundation + AI Receptionist
The AI works the leads
$697 /mo
- Everything in Foundation
- AI answers your texts and calls on its own
- Qualifies the lead and books the job on your calendar, 24/7
- Trained on your services, prices, and voice
Growth Partner
We run the whole thing
Custom
- Everything in the AI plan
- A high-end custom website built for your business
- Ads, content, and marketing run by a real person
- For companies ready to scale
Month to month. No contracts. Cancel anytime. Annual plans get 2 months free. Full pricing →
Questions? Book a callReal work
The same system we run for our own clients.
Paydirt runs on real local businesses, starting with our own. It is the same system we put to work for the shops we build for.
Tex Kelly Productions
Our own studio
Every inquiry we get runs through Paydirt first. We answer, qualify, and book with the same tools you would.
Humboldt Fence Company
Fencing · Humboldt County
We built their site and wired every lead straight into one place, so nothing slips between the calls and the job site.
What people say
What clients say about the team behind Paydirt.
Paydirt is built and run by Tex Kelly Productions. Here is what local businesses say about working with us.
★★★★★
He manages all of our digital content with professionalism and integrity, always staying true to our brand. We could not be more pleased with all aspects of his work.
★★★★★
We needed to raise $10,000 in 30 days. We used his suggested strategies and raised $13,000 in 29 days. Highly recommend Tex for business consulting.
★★★★★
We hired Tex to overhaul our website and he was amazing to work with. Super communicative and did beautiful work. We are very happy!
★★★★★
Tex created two marketing videos for my real estate listings. Crystal clear, professional, and the positive feedback has already led to more business for me.
★★★★★
He has made us famous this week after 23 years in business. Couldn't say enough good things about Tex.
★★★★★
Huge reach. Engagement rates through the roof.
